the partial locate the target consumer groups over the three-year-old male population

Second, the partial locate the target consumer groups over the three-year-old male population, some people think that the most spending power. This is certainly not christian louboutin wrong, but it is not difficult to see that this class or biased in favor of high consumption, the pursuit of brand; or in the lower , relatively low requirements on style, price sensitive, there may be a pair of shoes to wear two or three years the situation. Therefore, the domestic brand owners to ignore the young will be a great loss. Third, the advertising intensity is not enough. many casual shoe that less and less influence of advertising, some advertisers have no effect on the brand. In actual fact, located in the second and third line of brand advertising is even more emphasis on the influence of For this class of affluent consumers like customers, to a rational view the content of advertising communication. now casual shoe to do is push a new advertising creative, stand out within the brand concept to convey to guide consumers on brand awareness . Fourth, the availability of external cooperation resources monotonous. brand casual shoes at present means of communication to the main print media, TV advertising less.
One reason is that external cooperation resources and more monotonous, unlike Sports brands christian louboutin shoes have more matches available resources and professional channels. Although the rise in recent years a large number of entertainment programs, casual shoes may be used as external cooperation resources, in addition to these programs is to pick the game, can not reflect the good news, leisure concept ; and the higher cost of these programs of cooperation, the present domestic enterprises in terms of the burden of heavy shoes; with most of the shoe side, reasons, most domestic brand shoes in the loyalty, let alone assigned to more large cake. from brand background, currently on the market brand shoes divided into three categories, namely, international brands, domestic brands and brand extension. an international brand by customers purchasing factors, is still in the cooperative competition, for the times, the current domestic market to get their attention, so a lot of casual shoes manufacturers in the domestic market also have a good performance. extension of the brand is a christian louboutin sale traditional leather shoes and sports shoes and apparel industry known brands such as isolated Casual shoes series, with the market space is growing.